Privacy Policy

Privacy Policy

Effective Date: [INSERT DATE]

1. Introduction & Scope

Welcome to Go To Morocco! This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.gotomorocco.net (the “Site”) or use our services. This policy applies to all information collected through our website and any related services, marketing, or events.

We respect your privacy and are committed to protecting your personal information. Please read this Privacy Policy carefully to understand our practices regarding your personal data.

2. Information We Collect

2.1 Information You Provide Directly

When you use our Site, we may collect the following types of information:

  • Personal Identification Information: Name, email address, phone number, postal address
  • Account Information: Username and password when you create an account
  • Travel Preferences: Destination interests, activity preferences, accommodation requirements
  • Payment Information: Credit card details, billing address, and other financial information necessary for bookings (note: full payment details are processed by our secure payment providers)
  • Communication Content: Messages sent to our customer service team, feedback, reviews, survey responses
  • Documentation Information: Passport details, visa information, and other travel document information when required for booking services

2.2 Information Collected Automatically

When you access our Site, we may automatically collect certain information about your device and browsing actions, including:

  • Device Information: IP address, browser type, operating system, device type, mobile device identifiers
  • Usage Data: Pages viewed, time spent on pages, click-through patterns, referring/exit pages, search terms used on our Site
  • Location Information: General location based on IP address or more precise location when permitted by you
  • Cookies and Similar Technologies: Information collected through cookies, web beacons, pixel tags, and other tracking technologies (see our Cookie section below)

3. How We Use Your Information

We use the information we collect for various purposes, including:

  • Providing Services: To process bookings, facilitate trips, create and manage your account, and deliver the services you request
  • Personalization: To personalize your experience, recommend destinations, and offer tailored travel options
  • Communication: To respond to inquiries, provide customer support, send booking confirmations, travel alerts, and updates about your itinerary
  • Marketing: To send promotional communications about special offers, new destinations, and other news (you can opt out of these communications at any time)
  • Improvement: To analyze usage patterns, conduct research, and improve our Site and services
  • Security: To detect, prevent, and address technical issues, fraud, and security breaches
  • Legal Compliance: To comply with applicable laws, regulations, legal processes, or governmental requests

4. Cookies & Tracking Technologies

4.1 What Are Cookies

Cookies are small text files that are placed on your device when you visit our Site. We use cookies and similar technologies (like web beacons and pixels) to enhance your experience, gather information about users and visits to our Site, and improve our services.

4.2 Types of Cookies We Use

  • Necessary Cookies: Essential for the Site to function properly (authentication, security, preferences)
  • Performance Cookies: Collect information about how visitors use our Site, such as which pages they visit most often
  • Functionality Cookies: Allow the Site to remember choices you make and provide enhanced features
  • Targeting/Advertising Cookies: Track browsing habits and are used to deliver relevant advertising

4.3 Managing Cookies

Most web browsers allow you to control cookies through their settings preferences. To find out more about cookies, including how to see what cookies have been set and how to manage or delete them, visit www.aboutcookies.org or www.allaboutcookies.org.

5. Third-Party Sharing

We may share your information with third parties in the following circumstances:

5.1 Service Providers

  • Travel Service Providers: Airlines, hotels, tour operators, car rental companies, and other service providers necessary to complete your bookings
  • Payment Processors: To process transactions and payments
  • Marketing Partners: For email marketing, advertising, and promotions (only with your consent where required)
  • Analytics Providers: To help us understand Site usage and improve our services (e.g., Google Analytics)
  • Customer Support Services: To assist with inquiries and support

5.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court or government agency).

5.3 Business Transfers

If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

6. User Rights & Choices

Depending on your location, you may have certain rights regarding your personal information:

6.1 Your Rights

  • Access: Request information about your personal data we process
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request erasure of your personal data in certain circumstances
  • Restriction: Request restriction of processing under certain conditions
  • Data Portability: Request transfer of your data to you or a third party
  • Objection: Object to processing based on legitimate interests or direct marketing

6.2 How to Exercise Your Rights

To exercise any of these rights, please contact us at info@gotomorocco.net. We will respond to your request within the timeframe required by applicable law (typically within 30 days).

6.3 Marketing Choices

You can opt out of receiving marketing communications by:

  • Clicking the “unsubscribe” link in any marketing email
  • Updating your communication preferences in your account settings
  • Contacting us directly at info@gotomorocco.net

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The specific retention periods depend on:

  • Account Information: Maintained as long as your account is active
  • Booking Data: Typically retained for 7 years for tax, accounting, and legal requirements
  • Marketing Data: Retained until you opt-out or request deletion
  • Analytics Data: Typically retained in anonymized form for up to 26 months

When your data is no longer required, we will securely delete or anonymize it.

8. Security Measures

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encrypted data transmission using SSL/TLS technology
  • Secure data storage with access controls
  • Regular security assessments and testing
  • Employee training on data protection
  • Physical security controls at our facilities

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

9. International Transfers

Go To Morocco is based in [Your Country], and your information may be transferred to, stored, and processed in countries outside your country of residence, including countries that may not provide the same level of data protection as your home country.

When we transfer your data internationally, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses approved by the European Commission
  • Vendor assessments and data processing agreements
  • Compliance with applicable data transfer frameworks

10. Children’s Privacy

Our Site and services are not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at info@gotomorocco.net. If we become aware that we have collected personal information from children without verification of parental consent, we will take steps to remove that information from our servers.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated version will be indicated by an updated “Effective Date” at the top of this Policy. We encourage you to review this Policy periodically to stay informed about how we protect your information.

Material changes to this Policy will be notified to you either through email (if you’ve provided your email address) or by a prominent notice on our Site before the changes become effective.

12. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: info@gotomorocco.net

If you are located in the European Economic Area and have an unresolved privacy concern, you also have the right to lodge a complaint with your local data protection authority.

Thank you for trusting Go To Morocco with your travel plans and personal information. We are committed to protecting your privacy and providing you with a secure and enjoyable experience.